Service Magic USA

Branding, Website Design & Development, Marketing

Service Magic USA

Service Magic's mission is to free homeowners from the worry and headache of dealing with expensive emergency home repairs. Based in Dallas, TX, Service Magic is a startup with a unique business model centered on customizable plans and a straightforward claims process.

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My Role

Principal Designer & Developer
Marketing Consultant



“Justin has always been a pleasure to work with. He gets the job done, and he gets it done ahead of time and under budget! Would recommend again and again.”

Isac Lazarovits
Isac LazarovitsChief Executive Officer
1. Brand

Service Magic didn't have a logo or brand as a new company. So they approached me to help bring their vision of a customer-friendly experience to life.

Facebook page

Business cards

Custom icons
2. Website Design & Development

Service Magic needed a great-looking e-commerce website with customer account management functionalities. So to get them running as fast as possible while staying within their budget, I recommended we use WordPress. With WordPress, we were able to take advantage of the massive plugin ecosystem to provide a plug-and-play Subscription management solution.

Sometimes clients can be nervous about using WordPress; perhaps they've heard it's insecure or doesn't scale, but that's not true. I've built several WordPress websites that have handled millions of page views per month.

A straightforward claims process was essential to Service Magic's brand. I created a claim center dashboard where customers can submit a claim, upload photos, and view their claim history.

Home and About pages

Build Your Plan

Service Magic's unique selling proposition is the ability for customers to customize their plans. Their competitors force you to buy packages with coverages you may not want or need.

Once the user's location is qualified on the homepage, they are directed to the Build Your Plan page, where they can add individual coverages to their plan.

The next step is a conversion-optimized checkout page. From here, they enter their information and pay. Finally, a custom script analyzes their plan and generates a contract with the corresponding coverage premiums and legalese.

Checkout User Flow
3. Print + Digital Marketing

With a new brand and website, Service Magic needed marketing materials to help acquire its first customers. I designed, printed, and distributed a Catalog, Postcards, and Social Media Ads.